Success in High Value Horticultural Export Markets for the Small Farmers: The Case of Mahagrapes in India
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In spite of being the second largest horticultural producer ill the world. India is a failed exporter mainly because of the inability to meet the food safety standards. Hence. successes in horticultural exports are rare. Here, we study one unique success story, Mahagrapes, a marketing partner to farmer cooperatives attributing its success to a combination of collective action and public private partnerships. Our results indicate that Mahagrapes farmers earn significantly higher income vis-a-vis their outside marketing option and smallholders face no bias ill selection. Together with the farmer's ability to consistently meet standards, this implies that the model can be scaled up. (C) 2008 Elsevier Ltd All rights reserved.
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