Producers' perception of collective action in kola supply chain: cluster analysis results uri icon


  • Collective action has been promoted as a strategy to improve the benefits of small scale producers from production and marketing of agricultural products in many developing countries. This is against the background that collective initiatives are expected to reduce transaction costs, and improve farmers' bargaining power thereby enhancing their competitiveness. This paper evaluates producers' perception of collective action initiatives which have been used in Cameroon for the production and marketing of kola. Using a perceptual evaluation and cluster analysis based on interviews with 203 kola producers in western highlands of Cameroon, findings reveal that producers evaluates effectiveness of collective action based on 5 main criteria. Furthermore, two main producer groups who evaluate the collective initiatives differently are identified. The paper concludes that promoters of collective action initiatives need to adopt differentiated strategies to enhance its adoption in the study area

publication date

  • 2012