Post-rainy season sorghum consumption in Maharashtra and opportunities for demand enhancement uri icon

abstract

  • For majority of the households living across Semi-Arid Tropics (SAT) (~f'Il1dia sorghum is an importantstaple in the consumption basket oJllOllseholds besides providingjeed and income security. By and largesorghum and particlllar~y post rain)' season sorghum is grown as subsistence crop under Itrw yield regimes.Hence, to address the issue of low yield\' a project on Harnessing Opportunitiesjbr ProductivityEnhancement (HOPE) is envisioned to improve productivity o/post rain,V season sorghum and associatedfactorso/teclmology adoption and improve market access by International Crops Research InstiluteSemi-Arid Tropics (IeR/SAT) and its partners. Improving market access requires carejid understandingof consumer choices, end-user preferences, processing options to improve product qllali~v and reducehouseholdfood processing time. In this context a detailed survey 011 sorghum consumption, its demandfor variolls uses, consumer preferences, perception am:! price and non-price factors that determine thedemandfor sorghum in human diets is carried out in Afaharashtra, (TH2stern and lvfarathwada regions)ojIl1dia, lvhich is predomillant~rsorghum growing and consuming region. Evidencefrom the stll{~V indicatesthat post rainy seaSon sorghum is a staplefhr consumption irrespective of household income buturban consumers are less frequent COllsumers as compared to their rllral counte/parts, Though urbanhOllseholdr; perceive the importance (~lC0l1S11mptiol1 (~ll1l1triellt rich millets like sorghum, lack of time Jarcooking sorghum bread as both men and women are employed ill urbanlocatiolls; skill sels requiredfhrpreparation; easy availability (~ldiversified ready to eat productsfram rice and lvheat; l1f>n-availabilityoJ diversified react" 10 eat products of sorghum have contributed to decline in its consumption, flidueaddition (grading and cleaning) and development of divers~fied reiUtv to use value added products ofsorghum (flow; rawa, flakes etc) are jbzmd to stimulate consumption demand. Sale of cleaned sorghumgrain in small packs 1:\' desired by many urban consumers, Unlike barle;~finger millet and maize, privatesector participation for development (~f value added products in sorghum is (OlV. Hence, development qfdiversified read,.v to use products 'with private sector participation will enable in enhancing the demandfor sorghum, product choice and l1utriceutical benefits for consumers and improve market access tofarmers

publication date

  • 2013