Linking Producers and Processors - Sorghum for Poultry Feed: A Case Study from India uri icon


  • Rainy-season sorghum in India is mainly cultivated by resource poor farmers to meet householdsrequirements of food and fodder and a small surplus for the market. During the last two decadesthe food demand for rainy-season sorghum grain has declined in India, due to faster growth inthe production of fine cereals (primarily wheat and rice) and public policies (procurement, anddistribution) that make the subsidized grains accessible to the low-income consumers. At thesame time, new alternative markets for sorghum grain uses are emerging, for example, poultryfeed, livestock feed, alcohol manufacturing etc. However, owing to scattered and small-scaleproduction farmers are unable to meet the requirements of the industry that need grain in bulkquantities. This paper describes an innovative institutional arrangement for formation ofsustainable economic inter-linkages between rainy-season sorghum producers and poultry feedmanufacturers through a coalition of partners that includes researchers, farmers, farmersassociations, poultry feed manufacturers, and poultry producers. The common or shared goal ofthis arrangement is to augment the income of small-scale sorghum growers by establishingmarket linkages with poultry feed manufacturers. Under this arrangement farmers were suppliedwith seed of improved sorghum cultivars and trained in bulking and storage of grain, poultrynutritionists conducted poultry feed trials replacing maize with sorghum in varying proportions,feed manufacturers developed poultry feed rations with sorghum. Finally, the project linkedsorghum growing ?Farmer Groups? with feed manufacturers thus assuring a market for thesorghum growers and bulk supplies to the industry

publication date

  • 2006